THE BUSH LESSONS GUY

But what’s visible is rarely what’s actually driving the result.

Francois J Lubbe, widely known as The Bush Lessons Guy, works with business owners, executives, and leadership teams to uncover the underlying dynamics shaping their results — pressure, timing, energy, decision patterns, and behaviour under uncertainty.

Because when these are misread, leaders react instead of lead.

And that’s where momentum slows… even when effort increases.

Francois helps leaders see clearly what’s really going on beneath the surface.

And once you see clearly, everything changes.

Decisions become sharper.

Action becomes more intentional.

Results become more consistent.

His perspective is shaped far beyond the boardroom.

With 23 years of corporate and executive leadership experience, 17 years in business coaching, and decades of insight from the African bush, Francois brings a unique lens to leadership and performance. In the bush, nothing stays hidden for long — movement reveals intent, tracks reveal behaviour, and terrain reveals pressure.

The same is true in business.

Through his proprietary frameworks — Bush Lessons 4 Business and The Possibility Dynamo — Francois equips leaders to:

• See what others miss
• Understand the real drivers behind performance
• Make confident, high-quality decisions under pressure
• Unlock consistent, measurable results

As a Franchise Partner with ActionCOACH, he combines globally proven systems with his own frameworks to deliver practical, results-driven transformation.

He is also the founder of The Kruger MBBA (Mastery in Business Breakthrough Acceleration) — an immersive leadership experience in the African bush, often described as “The MBA of the Wild,” where leaders develop clarity, resilience, and the confidence to navigate complexity and act decisively.

Francois is the author of Bush Lessons 4 Business – Unlocking Your Possibility, translating timeless insights from the bush into practical strategies for the boardroom. His work has been featured on DSTV’s Die Groot Ontbyt, eNCA, national radio, and leading podcasts. He regularly delivers keynote presentations to organisations seeking fresh perspective and real business results.

This isn’t just about business performance.

It’s about how you lead, how you decide, and how you show up — in business and in life.

If your business is moving… but something underneath isn’t aligned…

You’re probably closer than you think.

You may just not be seeing it clearly yet.

Credibility & Recognition

• Delivered over 12,000 hours of business coaching across multiple industries.
• Recognitions from ActionCOACH: Diamond Coach, Master Coach, Sales Coach of the Year, Global Speaker & Trainer, National Brand Builder.
• Formerly established the first Small Business Division for a major bank.
• Three-time Top Regional Sales Manager nationally.
• Recipient of the national Prestige Award for Leadership at executive level.

Education & Continuous Development

• B.Com & B.Com Honours – University of the Free State
• Master of Business Leadership (MBL) – UNISA
• Executive Sales Development Programme – INSEAD (France)
• Strategic Leadership Programme – School of Business Leadership / Go Strategic (USA)
• 4-Day MBA Programme – Sydney, Australia

The Bush Perspective                  

Over 35 years exploring the African wilderness, Francois has drawn lessons in resilience, strategy, and insight that he applies directly to business leadership.

Personal Life

Francois values family and meaningful relationships alongside professional achievement. He enjoys travelling, wildlife photography, birding, wine collecting, running, reading, and cooking — pursuits that reflect his curiosity and commitment to living a balanced and purposeful life.