Francois J Lubbe – The Bush Lessons Guy
FRANCHISE PARTNER -ACTIONCOACH BUSINESS COACHING.
Business Coach | Creator of The Possibility Dynamo | Founder of The Kruger MBBA-Mastery in Business Breakthrough Acceleration | Speaker & Author
Turning Pressure Into Possibility.
“I turn pressure into possibility-unlocking new results for business owners, executives, and their teams”
Francois J Lubbe, widely known as The Bush Lessons Guy, is a business coach, leadership strategist, keynote speaker, and author who helps executives, business owners, and leadership teams convert pressure into clarity, decisive action, and measurable results.
Through his proprietary frameworks — Bush Lessons 4 Business and The Possibility Dynamo — Francois equips leaders to unlock overlooked opportunities, act decisively where others hesitate, and achieve results that conventional thinking often misses.
With 23 years of corporate and executive leadership experience and 17 years in business coaching, Francois blends rigorous business strategy with insights drawn from decades in the African bush. His approach enables leaders to identify constraints, harness energy under pressure, and improve business performance.
As a Franchise Partner with ActionCOACH, Francois combines globally proven systems with his own frameworks to deliver practical, measurable results. He is also the founder of The Kruger MBBA (Mastery in Business Breakthrough Acceleration) — a high-impact leadership program set in the African bush, often described as “The MBA of the Wild,” where participants gain clarity, resilience, and confidence to act decisively.
Francois is the author of Bush Lessons 4 Business – Unlocking Your Possibility, which translates timeless insights from the bush into actionable strategies for the boardroom. His expertise has been featured on DSTV’s Die Groot Ontbyt, eNCA, national radio, and leading podcasts. He regularly delivers keynote presentations to organisations seeking fresh perspective and tangible business results.
Credibility & Recognition
- Delivered over 12,000 hours of business coaching across multiple industries.
- Recognitions from ActionCOACH: Diamond Coach, Master Coach, Sales Coach of the Year, Global Speaker & Trainer, National Brand Builder.
- Formerly established the first Small Business Division for a major bank.
- Three-time Top Regional Sales Manager nationally.
- Recipient of the national Prestige Award for Leadership at executive level.
Education & Continuous Development
- B.Com & B.Com Honours – University of the Free State
- Master of Business Leadership (MBL) – UNISA
- Executive Sales Development Programme – INSEAD (France)
- Strategic Leadership Programme – School of Business Leadership / Go Strategic (USA)
- 4-Day MBA Programme – Sydney, Australia
The Bush Perspective
Over 35 years exploring the African wilderness, Francois has drawn lessons in resilience, strategy, and insight that he applies directly to business leadership.
Personal Life
Francois values family and meaningful relationships alongside professional achievement. He enjoys travelling, wildlife photography, birding, wine collecting, running, reading, and cooking — pursuits that reflect his curiosity and commitment to living a balanced and purposeful life.
Wild Insights. Real Results.